Synopsis
The authors have been highly successful in showing that they not only understand the relevant academic literature but are also familiar with the complexities of real life experienced by many practitioners. Dr Ahmad Jamal, Cardiff Business School
Comprehensive, up-to-date and practical in focus. Dr Lisa Harris, Brunel University
Internet Marketing: Strategy, Implementation and Practice, Third Edition provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of Internet marketing — environment analysis, strategy development, and digital marketing campaign-planning and execution.
The book is based on emerging academic models and examples of best practice from leading experts in digital media. The practical knowledge developed through reviewing these concepts and practices will enable the reader to exploit the opportunities of marketing using the Internet while minimising risks. Internet Marketing: Strategy, Implementation and Practicedownload دانلود ,كتاب eBooks , از گروه Business and Economics اقتصاد و بازرگانی كتابخانه اينترنتي دانش گستران جوان You Research From the Publisher
The authors have been highly successful in showing that they not only understand the relevant academic literature but are also familiar with the complexities of real life experienced by many practitioners. Dr Ahmad Jamal, Cardiff Business School
Comprehensive, up-to-date and practical in focus. Dr Lisa Harris, Brunel University
Internet Marketing: Strategy, Implementation and Practice, Third Edition provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of Internet marketing — environment analysis, strategy development, and digital marketing campaign-planning and execution.
The book is based on emerging academic models and examples of best practice from leading experts in digital media. The practical knowledge developed through reviewing these concepts and practices will enable the reader to exploit the opportunities of marketing using the Internet while minimising risks. Internet Marketing: Strategy, Implementation and Practicedownload دانلود ,كتاب eBooks , از گروه Business and Economics اقتصاد و بازرگانی كتابخانه اينترنتي دانش گستران جوان You Research Table of Contents
Pt. 1 Internet marketing fundamentals
1 An introduction to Internet marketing 3
2 The Internet micro-environment 41
3 The Internet macro-environment 97
Pt. 2 Internet strategy development
4 Internet marketing strategy 151
5 The Internet and the marketing mix 214
6 Relationship marketing using the Internet 256
Pt. 3 Internet marketing: implementation and practice
7 Delivering the online customer experience 301
8 Interactive marketing communications 348
9 Maintaining and monitoring the online presence 415
10 Business-to-consumer Internet marketing 451
11 Business-to-business Internet marketing 484 Internet Marketing: Strategy, Implementation and Practicedownload دانلود ,كتاب eBooks , از گروه Business and Economics اقتصاد و بازرگانی كتابخانه اينترنتي دانش گستران جوان You Research Product Details
* ISBN: 0273694057
* ISBN-13: 9780273694052
* Format: Textbook Paperback, 584pp
* Publisher: Prentice Hall
* Pub. Date: September 2006
* Edition Description: Revised Edition
* Edition Number: 3
* Sales Rank: 688,194 Internet Marketing: Strategy, Implementation and Practicedownload دانلود ,كتاب eBooks , از گروه Business and Economics اقتصاد و بازرگانی كتابخانه اينترنتي دانش گستران جوان You Research |
